We are being Nickel and Dimed
February 22, 2014
Consumers are circumventing their corporate IT organizations and solving their problems by using a wide variety of technology. Looking a typical consumer, they are paying for:
- Home Internet
- Mobile Internet
- Good To Go Internet (airplanes)
- Dropbox or Box
- Amazon Prime
- Cable TV
I can’t believe how many times we pay for Internet usage. I pay for an iPad (Verizon), iPhone (AT&T), international iPhone (T-Mobile), home internet (Century Link), MiFi international (O2). My internet bill alone is over $300 per month (that is a car payment for most people).
In your daily lives, things have become significantly more expensive for people and since everything seems to be $4.99 to $9.99 a month, people aren’t realizing how much money they actually spend for basic services.
It seems to me that this needs to change. Business like Box and Dropbox should go away because these should be free services offered by Google, Microsoft and Apple - all with unlimited storage. There is opportunity to have “one” internet bill that is either free of charge or just use LTE unlimited data usage with unlimited amount of devices. Again, Google and Microsoft should offer this to every user of ChromeOS or Windows for free.
When it comes to content, that is harder, but, since I pay a one-time cable bill, I should be able to get my content on any device, not just the television that is plugged into the wall. I am paying for streaming content.
It feels like something needs to change and it will change. If Amazon became a cable / Internet / shopping provider and charged me $200 per year and all of my bills went away, I am in. Done. I think the typical consumer would follow.
The same goes for enterprise services. I just want to pay Salesforce once, get Single-Sign-On and get access to all types of services. DropBox or Box should just be part of the offering or Evernote. One bill.